Logo
An upward break — a chart line punching through a ring. That's the whole brand in one mark: momentum, chaos, no chill. Reach for the full lockup first; drop to the icon alone when space is tight.
PUMPSLUT
Wordmark — horizontal
Usage rule: the mark always gets breathing room equal to the ring's radius on every side. Never stretch it, never recolor the ring gradient — swap the whole mark to solid white or solid black instead when a background can't support the gradient.
Colors
Loud on purpose. Ink for grounding, pink and lime for shock, orange as the third gear when you need a change of pace.
Pairing rule: ink + one accent, always. Never run pink and lime and orange in the same panel — pick the accent that fits the message (pink = hype, lime = win/gain, orange = urgency) and let ink carry the rest.
Typography
Bungee for anything that needs to shout. Manrope for anything that needs to actually be read.
Bungee — Display
Headlines, wordmark, big numbers, CTAs. Never lowercase-only body copy in this face — it's a shout, not a sentence.
Manrope — Body / UI
Manrope 400/600/800 carries everything else: captions, disclaimers, buttons, fine print. Weight 800 doubles as a secondary headline face when Bungee is too loud for the moment.
Banner Generator
Fill this in, pick a size and a layout, and export a real on-brand banner as a PNG — repeat for as many as you need. This is the "large batch" engine: one system, unlimited variations.
Updates live as you type.
All marks and copy here are original to this kit — nothing is copied from any existing brand. Swap in real product/legal copy before anything ships publicly.